The idea of broadening Nick to have programming of different forms in essence returns Nick to what it used to be, she said.

One advantage Nick may soon be able to press is that kids who grew up on the network are now nostalgic for it or are becoming parents themselves. A few years ago Nick began “The Splat,” a block of nostalgia-based programming online and on TV geared to millennials — an idea that some of the network’s interns developed five years ago.

“We couldn’t be in a stronger position at this particular moment,” Zarghami said.

Nick has shown an ever-so-slight uptick in its ratings this year so far. Still, there’s no underestimating the challenge it faces in appealing to a demographic that considers streaming something on a tablet just as natural as sitting in front of a TV.

“It’s a tough road ahead as young eyeballs will most definitely continue to migrate to other platforms on their own time schedule,” Gold said. “Nickelodeon still has a very strong kids’ brand and its future likes in its ability to reach these viewers across these various platforms.”