Facebook hosts women’s empowerment workshop for area small business owners


SOUTH BEND, Ind. (WNDU) – In a world ruled by technology, growing a successful business is often rooted in a strong social media presence.

To celebrate Women’s History Month, Facebook hosted a free workshop for local small business owners to optimize that presence and boost growth.

With start-ups booming nationwide, the seminar gave women in the business world an opportunity to expand their networks, learn about the tools they’ll need to stay on the cutting edge, and prepare to take on the industry’s fierce competition.

The event is called ‘Boost Your Business.’

“This is why these kinds of workshops are important. Really empowering women to go beyond, to think beyond, to do beyond, and all ships rise,” said Rep. Jackie Walorski, (R) / Indiana’s 2nd District.

Congresswoman Jackie Walorski was there Monday to kick things off.

“It’s important right now that we’re reining back regulations on companies so we take these handcuffs off and we allow these women with these passionate stories and the passion inside of them; we allow them to unleash that passion in our communities,” said Walorski.

A panel of local entrepreneurs and social media directors took the stage to share their secrets to success.

“The way that you can use Facebook to target your markets is invaluable,” said Michelle Reiner, social media director, Cressy & Everett.

“If you have an event going on, you’re able to really target them to let them know, ‘hey come in the door, we have something going on,’ whether it’s a family activity, or women’s night out or something fun to do just for yourself. So it’s mind boggling how incredible it is to be able to pull people in at such an affordable cost,” said Lela Crawford, owner, Rooted Sparrow Studio.

The event was co-hosted by the National Association of Women Business Owners (NAWBO) and the South Bend Regional Chamber of Commerce.

“The power with being around these women, and the camaraderie, just knowing that everybody is here for the same goal, I think that’s really powerful,” said Reiner.

“Not that other folks aren’t, but specifically women are really juggling 20 plates all the time. And I think one of the important things is like today is getting to a workshop that keeps you on the cutting edge of the digital age,” said Walorski.

While a lot was discussed Monday, Facebook representatives say the takeaway is to create engaging and strategic content that will promote conversation between the business owner and the client.

Although the event was focused on women in the industry, it was not restricted to women alone. The seminar was open to all area small business owners.

Facebook takes the ‘Boost Your Business’ workshop on the road. For details about the tour, click here.

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